We have found the coffee planted acreage is declining in recent years, the main challenge is because of the low purchase price from local cooperatives, and there is only one crop for coffee, which causes farmers tend to cut their coffee trees for other plants.

The only solution is to buy their coffee directly with a fair price, asking them to pay well for pickers, working with them to improve the picking quality, discussing with them about harmful results to the land and nature through farming chemicals, it is a challenge but we are already on the way.